Amazon Author Formula and Workbook

July 28, 2025July 28, 2025 by onemoreexclamation

I’m excited to share The Amazon Author Formula and Workbook by Penny Sansevieri.

About The Amazon Author Formula and Workbook

Title: The Amazon Author Formula and Workbook

Author: Laurel Osterkamp

Released: June 20, 2025

Find the Book: Amazon – Goodreads

Find the Workbook: Amazon – Goodreads

For authors wondering why their book isn’t selling—or struggling to translate effort into results—an audit of their Amazon presence can reveal everything.

The Amazon Author Formula Workbook is built to help authors do exactly that. With expert-designed worksheets, checklists, and strategy prompts, this workbook walks writers through key components of effective Amazon marketing. It covers advanced keyword research, competitive pricing evaluation, launch plan development, promotional scheduling, ARC outreach, and Amazon Ads readiness—all in one organized, easy-to-navigate format. But this isn’t just a task list; it’s a framework for strategic thinking and scalable execution. The downloadable tools allow authors to improve over time, helping them course-correct and grow with each book.

Peek Inside Amazon Author Formula and Workbook

Understanding Amazon’s Ecosystem

Amazon is more than just the world’s largest online bookstore—it’s a complex ecosystem that, when understood and navigated correctly, can propel significant success for your books. In this chapter, we’ll dive into the core mechanics of how Amazon works for authors, from category rankings and algorithms to mastering keywords and metadata. Understanding these elements is the foundation for getting your book seen by the right readers.

Key Concepts

Amazon’s Algorithms and How They Work

Amazon uses algorithms to determine which books get the most visibility. These algorithms consider factors like sales velocity, reviews, and engagement. The better you understand how these factors play into your book’s success, the more you can take advantage of them.

2. Keyword Optimization

Keywords are essential for helping readers find your book. When people search for a topic, Amazon pulls up books based on the relevance of the keywords entered. Your book needs to be optimized with the right keywords that align with the subject your target readers are searching for.

3. Categories and Subcategories

Choosing the right categories can significantly impact your book’s visibility and its chances of becoming a bestseller within that category. By selecting both broad and niche categories, you can increase the likelihood of your book ranking high and staying visible for longer periods.

4. The Power of Bestseller and Hot New Release Lists

Appearing on Amazon’s bestseller lists, or hot new release lists is a great way to increase your book’s visibility. But reaching these lists isn’t just about luck—it’s about strategically positioning your book through timing, keywords, and initial sales pushes.

But before we dig into all of this, let’s find your perfect target reader.

Review for The Amazon Author Formula and Workbook

If book marketing usually makes your eyes glaze over, this workbook is here to shake things up. It’s not just another “read and forget” kind of guide. Nope. This is a hands-on, get-it-done duo that feels like having a marketing coach in your corner, cheering you on and whispering genius ad tips in your ear.

From the ad prep checklist to smart keyword hacks, every page is packed with actionable steps that actually work. Improvements in clicks and sales happened within weeks—and trust me, that never happens. The ad strategy worksheets and progress trackers gave me structure (in the chaotic world of marketing!) and helped me finally feel in control of my campaigns.

Perfect for self-published authors who want real results without the overwhelm. Highly recommend if you’re ready to move from “meh” to money-making!

About the Author

Penny Sansevieri has been called one of the most innovative minds in book promotion—and for good reason. As the founder of Author Marketing Experts, she’s shaped the marketing strategies of thousands of authors, landing placements on top bestseller lists and building long-term author brands. Her experience spans every aspect of publishing, and her ability to turn market trends into actionable plans is unmatched. In addition to her consulting work, Penny writes extensively on publishing strategy, teaches self-publishing at NYU, and speaks regularly at writer’s conferences and industry events around the world.

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